Drinks on the cheap
| By Cara Van Miriah |
Cash-crunched Singaporeans with a taste for the grape have been drowning their sorrows at home by downing cheaper wine from supermarkets and wine stores, going by increased sales figures.
And nightclub-goers who used to imbibe expensive spirits are switching to cheaper drinks like beer instead. Beer suppliers such as Denmark's Carlsberg and homegrown Asia Pacific Breweries - whose brands include Tiger Beer - say sales of beer have gone up recently.
Explain (if possible illustrate with diagram) how this will affect demand and supply.
